Marketing News & Initiatives | Phillips 66 https://www.phillips66.com/newsroom/category/marketing/ Corporate Home of Phillips 66 Thu, 16 Oct 2025 18:24:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.phillips66.com/wp-content/uploads/sites/2/2022/08/cropped-icon-512.png?w=32 Marketing News & Initiatives | Phillips 66 https://www.phillips66.com/newsroom/category/marketing/ 32 32 208060177 JET powers ahead with ultra-rapid EV charging https://www.phillips66.com/newsroom/jet-ultra-rapid-ev-charging/ Thu, 16 Oct 2025 18:24:18 +0000 https://www.phillips66.com/?p=68755 Fast, simple, accessible — accelerating the UK’s lower-carbon transition SUMMARY: Launched in early 2023, JET CHARGE is live at several locations across the U.K., and early results are promising. Forecourts (fuel and convenience stations) equipped with JET CHARGE are experiencing increased foot traffic, more repeat visits and positive feedback from electric vehicle drivers who appreciate […]

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Fast, simple, accessible — accelerating the UK’s lower-carbon transition
  • JET CHARGE® is expanding across the U.K., offering ultra-rapid1, no-hassle electric vehicle (EV) charging that’s winning over drivers and dealers alike.
  • The initiative supports the U.K.’s Net Zero goals while helping JET dealers boost footfall, grow their customer base and future-proof their sites.

Launched in early 2023, JET CHARGE is live at several locations across the U.K., and early results are promising. Forecourts (fuel and convenience stations) equipped with JET CHARGE are experiencing increased foot traffic, more repeat visits and positive feedback from electric vehicle drivers who appreciate a fast, simple and accessible charging experience.

Why it matters: As more drivers switch to electric vehicles and the U.K. moves closer to its Net Zero 2050 target, the demand for fast, reliable public charging continues to grow. JET CHARGE, the ultra-rapid EV charging offer, is making a real difference — for drivers, dealers and the communities served.

CHARGING MADE SIMPLE

JET CHARGE stands out by focusing on ease and convenience. There’s no app, no membership and no minimum spend — just pay-as-you-go charging with speeds of up to 360kW. That’s enough to charge up in the time it takes to grab a bite and check your morning emails — a quick, convenient window to recharge both your car and yourself.

One customer commented, “This is what charging should be like. Rock up. No waiting. Present card, plug in. Pause. Present card, unplug and away you go.”

This model is winning over drivers and attracting attention within the industry. JET Abbeyside forecourt recorded more than 800 charges in Q4 2024 alone, and many dealers consider JET CHARGE as a key reason to join or remain part of the JET brand.

“EV customers have all been complimentary about how easy to use and accessible the chargers are, with many taking the opportunity to use the shop, which is good to see,” said Garry Gibson, operations director, JET Cooper Bros.

good for drivers, smart for dealers

For forecourt operators, JET CHARGE offers more than a service — it presents a business opportunity. JET’s EV offer was “too good to turn down,” added Oliver Blake, operations director, JET Oasis in Hull, who recently rejoined the JET network from Gulf.

“Customers want the confidence to know that we can offer everything they need at our site — be it fuel, food, or a quick and easy-to-use recharge,” added Manoj Agnihotri, business development and operations manager, JET Brentford. “JET CHARGE is a great addition to the JET brand, and for dealers like us, who operate in high-density urban areas with a higher concentration of EV drivers, it’s the missing piece of the puzzle.”

Driving toward a cleaner future

Transportation is one of the U.K.’s largest sources of greenhouse gas emissions. As part of the national effort to reach Net Zero by 2050, expanding access to EV charging is an important step in the transition to cleaner transport.

Home charging isn’t an option for everyone — especially renters and those living in densely populated areas. Public forecourt charging plays a key role in supporting more equitable access to electric mobility.

We see JET CHARGE as part of a broader commitment toward a lower carbon future for dealers and drivers.

It delivers value today while helping build a lower carbon tomorrow.

Rupert Turner, managing director, U.K. Marketing, Phillips 66 Limited
Next stops for JET CHARGE

While still in the early stages, JET CHARGE has been introduced at select locations, including the recently completed JET Starthill in Rochford, Essex, or JET Forfar Road in Dundee and JET Hillside Terrace in the Scottish Borders. These early locations reflect a thoughtful approach to supporting EV infrastructure where it delivers value for both customers and site partners.

Additional sites are evaluated on an ongoing basis to assess suitability. Visit Phillips 66 JET UK for more information.

1 For clarification of charge output categorization, please see Chapter 2 “How electric vehicles are charged” and Table 1: Final report – GOV.UK (www.gov.uk)

 

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Fueling Astros’ home run celebrations https://www.phillips66.com/newsroom/fueling-astros-home-run-celebrations/ Thu, 10 Apr 2025 14:16:51 +0000 https://www.phillips66.com/?p=67925 The crack of the bat. The roar of the crowd. And now — the whistle of the Phillips 66 Home Run Train.  Phillips 66 is proud to expand its relationship with the Houston Astros as the official sponsor of not just one but two beloved ballpark traditions: the long-standing Home Run Pump and, for the first […]

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  • Phillips 66 expands its sponsorship with the Houston Astros with the newly branded Home Run Train.  
    • This strategic sponsorship represents an investment in brand visibility, reflecting the company’s mission to keep communities moving forward by providing energy and improving lives.   

    The crack of the bat. The roar of the crowd. And now — the whistle of the Phillips 66 Home Run Train. 
     
    Phillips 66 is proud to expand its relationship with the Houston Astros as the official sponsor of not just one but two beloved ballpark traditions: the long-standing Home Run Pump and, for the first time, the iconic Home Run Train atop the left-field wall at Daikin Park. 
     
    Featuring Bring the Go — the unifying brand platform for the company’s corporate, fuels and lubricants businesses — the Phillips 66 Home Run Train celebrates each Astros home run with unmistakable energy. Meanwhile, the Home Run Pump continues its 22-season tradition of racking up every homer crushed at the ballpark. Together, they offer fans a high-impact, immersive brand experience that’s both exciting and meaningful. 
     
    “Sponsorships like these are more than just fun — they’re a strategic investment in visibility and brand impact,” said John Field, Manager, Brand. “The Home Run Pump and Train give us an ownable presence — and a chance to show, through our brand platform, how everything we do every single day helps keep people moving forward. It’s the essence of our mission to provide energy and improve lives.” 

    Phillips 66 has been the proud sponsor of the Home Run Pump, a retro gas pump that sits atop the wall in the left-center field, for more than two decades. With the addition of the newly branded Home Run Train, this season’s sponsorship elevates the company’s presence in the ballpark and strengthens its connection to fans across Houston and beyond. 

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    Phillips 66 and United Airlines sign sustainable aviation fuel supply agreement https://www.phillips66.com/newsroom/phillips-66-united-airlines-saf-supply-agreement/ Thu, 05 Dec 2024 13:45:24 +0000 https://www.phillips66.com/?p=62370 Phillips 66 and United Airlines signed an agreement under which Phillips 66 will supply SAF to United Airlines at ORD and LAX airports.

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    Phillips 66 and United Airlines have signed an agreement under which Phillips 66 will supply sustainable aviation fuel (SAF) to United Airlines at Chicago O’Hare International Airport (ORD) and Los Angeles International Airport (LAX), helping advance lower-carbon fuels in Illinois and California.

    Phillips 66 will supply United Airlines with 3 million gallons of SAF for use at ORD. This agreement includes the potential to increase the supply to 8 million gallons through the first half of 2025. Phillips 66 will deliver an initial 600,000 gallons of SAF to United Airlines at LAX by the end of 2024.

    “We are excited to continue our collaboration with United Airlines to advance its lower-carbon goals and explore ways to benefit all segments of the aviation industry,” said Brian Mandell, Executive Vice President, Marketing and Commercial, Phillips 66. “Building on our legacy as a leading conventional jet fuel supplier, providing 10% of the fuel volumes nationwide, we are dedicated to offering additional fuel options to our customers.”

    Phillips 66’s extensive commercial and logistical capabilities, including blending hubs in Illinois and on the West Coast, ensure efficient and reliable SAF distribution to customers. The Illinois Sustainable Aviation Fuel Purchase Credit further incentivizes the use of SAF, benefiting producers and encouraging investments in lower-carbon solutions.

    SAF is a low-carbon-intensity fuel produced from renewable feedstocks. This supply of SAF is made from waste fats, oils and greases and can have up to 85% lower life-cycle GHG emissions than conventional jet fuel. SAF, once blended, is compatible with existing aircraft engines and airport fuel infrastructure, making it an essential component in the journey toward a lower-carbon future. With a rich history of aviation innovation — spanning breakthroughs like 100-octane avgas for military use in WWII and anti-icing additives for traditional fuels — Phillips 66 is now leading advancements in renewable fuels development.

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    SAF use to take flight in California https://www.phillips66.com/newsroom/saf-use-to-take-flight-in-california/ Mon, 04 Nov 2024 22:07:52 +0000 https://www.phillips66.com/?p=60579 Airlines for America and the California Air Resources Board announced an agreement to accelerate the use of sustainable aviation fuel, or SAF, within California. The initiative aims to make 200 million gallons of SAF available by 2035, meeting approximately 40% of the state’s intrastate air travel demand.  As a producer of SAF, Phillips 66 said […]

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    Airlines for America and the California Air Resources Board announced an agreement to accelerate the use of sustainable aviation fuel, or SAF, within California. The initiative aims to make 200 million gallons of SAF available by 2035, meeting approximately 40% of the state’s intrastate air travel demand. 

    As a producer of SAF, Phillips 66 said it is proud to support collaborations like this and that the company looks forward to contributing to the initiative. 

    Collaborations between public and private sectors can drive the innovation needed in hard-to-decarbonize industries like aviation. Progress is also made possible by California’s climate programs, particularly the Low Carbon Fuel Standard, which incentivizes the development of renewable fuels and technologies. 

    Phillips 66’s Rodeo Renewable Energy Complex in the San Francisco Bay area demonstrates the company’s role in supporting California’s climate goals by producing renewable diesel and sustainable aviation fuel. 

    The company is dedicated to playing a meaningful role in the energy transition, Phillips 66 said, and to providing customers with lower-carbon solutions. 

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    Phillips 66 brings the GO to Big 12 basketball tourneys https://www.phillips66.com/newsroom/phillips-66-brings-the-go-to-big-12-basketball-tourneys/ Thu, 21 Mar 2024 21:09:59 +0000 https://www.phillips66.com/?p=36492 Phillips 66's partnership with the Big 12 is one of the longest-running sponsorships in college athletics.

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    College basketball in the nation’s heartland and Phillips 66 go back a long way.

    The company has served as the title sponsor of the Big 12 Men’s and Women’s Basketball Championships held in Kansas City, Missouri, for 36 years. Dating back to the former Big Eight Conference, it’s one of the longest-running sponsorships in college athletics.

    On the court, the Big 12 has earned a reputation as one of the country’s most competitive conferences. The conference landed a nation-high tying eight teams in the men’s postseason tournament, headlined by No. 1 seed Houston and No. 2 seed Iowa State, which claimed the 2024 Phillips 66 Big 12 Men’s Basketball Championship.

    In the women’s bracket, seven conference teams earned postseason berths, led by No. 1 seed Texas and the winner of the 2024 Phillips 66 Big 12 Women’s Basketball Championship.

    We caught up with Shannon Vogt, senior director of Fuels Brand Marketing, and Michael Brass, director of Brand Sponsorships, to find out more about the company’s partnership with the Big 12 and its latest advertising campaign.

    Why does Phillips 66 sponsor the Big 12 basketball tournaments?

    Our sports sponsorships help us build brand awareness by maximizing the exposure of our brands and connecting our brands with cultural moments. The Big 12 geographic footprint overlaps with a lot of our core markets – we have a strong presence in the Midwest and Southwest.

    Our sponsorship enhances brand affinity with consumers and strengthens key business relationships. The tournaments attract both consumers who fill up at Phillips 66 gas stations for their everyday transportation needs and our B2B marketing customers who own and operate those stations.

    What is the genesis of the company’s GO GO GO™ campaign?

    We debuted this new fuels brand campaign in late 2023. The campaign positions our brands as the catalysts for all the “go” in people’s lives – we get drivers on the road and keep them there with quality fuel, so they can GO GO GO to where they need to be.

    During each Big 12 tournament game, our commercial ran three times and we supplemented our brand messaging in Kansas City with a targeted media campaign that included digital out-of-home boards, paid social, radio and live remotes, and digital banner ads.

    How did Big 12 basketball fans respond to the activations and promotions you held during the tournaments?

    There was a lot of enthusiasm among consumers for our brand activations and on-court promotions. The most exciting moments were when seven lucky fans won our Ultimate Shot Challenge by making a layup, free throw, three-pointer and finally hitting half-court shots to win $6,600 in digital fuel cards in the Fuel Forward™ App. Over the course of 26 games, we awarded fans with over $62,000 in digital fuel cards to drive transactions and build loyalty in our app.

    There was plenty going on outside T-Mobile Center, too, right?

    Yes, nearly 5,000 fans visited our GO Card photo booth located outside the arena, where they could get their own personalized trading card. We also offered a 12-cent per gallon discount in the app to all consumers in Kansas City during the 10-day tournament.

    We continued our tradition of supporting Big 12 athletes with a $66,000 donation to the Big 12 general scholarship fund and gave $100,000 to Kansas City Parks & Recreation to refurbish recreational basketball courts for the benefit of the community and future Big 12 athletes.

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    Phillips 66 receives rail safety awards https://www.phillips66.com/newsroom/safety-awards-2023/ Tue, 08 Aug 2023 14:35:49 +0000 https://www.phillips66.com/?p=25358 The company won for safely transporting hazardous materials by rail, for the fourth year in a row.

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    Phillips 66 recently received two awards for the safe transportation of hazardous materials by rail during 2022: the Stewardship Award from BNSF Railway Company (BNSF) and the Chemical Safety Excellence Award from CSX Corporation.

    The Stewardship Award recognizes companies that safely transport a minimum of 500 loaded tank cars of hazardous materials with zero non-accidental releases. Phillips 66 safely shipped over 20,000 railcars of hazardous material on BNSF in 2022. This is the fourth year Phillips 66 has won this award.

    “Our logistics teams and facilities are dedicated to operational excellence and safety when moving product to and from our refineries,” said Kim Head, VP, Global Supply Chain & Logistics. “These awards are a testament to the collaboration, hard work and commitment to our company values by our teams across the various business units.”

    The Chemical Safety Excellence Award recognizes companies who ship more than 600 carloads of hazardous materials or hazardous waste without experiencing a non-accident release during the entire year. Phillips 66 safely shipped over 4,400 railcars of hazardous material on CSX in 2022. This is the fourth consecutive year Phillips 66 has received the CSX award.

    “Safety is our top priority,” said Anil Nath, Manager, Rail Transportation. “We ship a wide range of Petroleum and Chemical products on rail. Our goal is to do everything in our control as a team to safely ship product, so it’s an honor to be recognized by our rail partners for all our safety efforts.”

    Phillips 66 also won the Non Accident Release (NAR) Safety Award from Kansas City Southern and the Safe Shipper Award from Canadian Pacific Railway, for zero non-accidental releases in 2022 earlier this year.

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    Arrow Energy Boasts Powerful Dynamic as a Phillips 66 Aviation Fuel Marketer https://www.phillips66.com/newsroom/arrow-energy-2023/ Tue, 18 Jul 2023 16:13:46 +0000 https://www.phillips66.com/?p=21267 Since Arrow Energy’s inception, Phillips 66 Aviation has been critical to the marketer's business and name.

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    Craig Faiman entered the aviation industry in 1977 working at the Ann Arbor Municipal Airport pumping fuel part time during high school. Over a decade later, Faiman left the airport and opened Arrow Energy—a Phillips 66 fuel marketer located in Saline, Michigan— in 1989.

    Since the company’s inception, Arrow Energy has been a Phillips 66 marketer which Faiman says is critical to the Arrow Energy business and name.

    “Phillips 66 is a premium, international brand which helps set us apart from other third-party fuel providers,” Faiman said. “Other refiners do not have the marketing that Phillips 66 does, so it was an easy decision when we started Arrow Energy nearly 35 years ago, and we haven’t looked back since.”

    Faiman’s head of sales, Tom Buhr, is also part of Arrow Energy’s relationship with the fuel provider. He leads the strategy behind marketing Phillips 66 fuel to its 60 dealers from the Great Lakes region all the way down to Texas.

    “We have the power of the Phillips 66 brand behind us while boasting the personal, individualized service and care we provide to our customers,” Buhr said. “Our FBOs get the best of both worlds at Arrow Energy.”

    Buhr, who celebrated 30 years with Arrow Energy last September, originally planned to be a pilot, receiving his pilot’s license in 1986. His professional plans took a turn while working at Million Air in Cincinnati; he realized he enjoyed ground support more than flying and worked his way up to management. It was at Million Air he met Faiman and then left the FBO in 1992 to work at Arrow Energy.

    “I manage Arrow’s relationship with Phillips 66, and over the years have assumed a more public role by representing Arrow at conferences and other events,” Buhr said. “Craig makes everything happen behind the scenes, and along with our entire team, we run a personable yet efficient business.”

    Faiman’s son, Nathan, also works at Arrow Energy, serving as company VP. Originally a finance and accounting professional, Nathan switched his career path and entered the family business four years ago and today focuses on all business operations and managing the office of seven employees.

    “We are a small team, but it works to our advantage as we offer a personalized approach,” Nathan said. “From ordering to invoicing, we adapt quickly to the industry market while able to have individualized conversations with our customers, all who know everyone in our office by name.”

    Buhr emphasized Nathan’s sentiments that Arrow Energy doesn’t flaunt the phrase “good customer service,” but lives it every day through each interaction with their customers.

    “The term ‘customer service’ can be thrown around easily, but at Arrow Energy, our staff is incredibly flexible and truly meets the needs of our customers,” Buhr said. “If you’re in need of an emergency delivery or borrowed fuel truck, we make it happen.”

    As a Phillips 66 marketer, Arrow Energy also offers its FBOs several Phillips 66 programs and perks, from Contract Fuel and quality assurance to credit card rewards and processing.

    “This is just another example of how Phillips 66 has helped power our brand, and vice versa,” Buhr said. “We have built and continue to build our business by working alongside a globally trusted brand while simultaneously being a small, family-owned company that offers a personal and friendly experience.”

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    Ultrafast EV charging debuts at Phillips 66 flagship station https://www.phillips66.com/newsroom/ultrafast-ev-charging-debuts-at-phillips-66-flagship-station/ Mon, 17 Oct 2022 13:15:21 +0000 https://www.phillips66.com/?p=6112 The high-speed chargers are the first of their kind at a convenience fuel station in Houston.

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    Phillips 66’s flagship fuel station is all charged up.

    The company announced the installation of FreeWire ultrafast electric-vehicle chargers at its station near Houston Headquarters, marking the debut of ultrafast EV charging at a convenience fuel station in the city.

    Phillips 66 and FreeWire unveiled plans earlier this year to deploy FreeWire’s ultrafast, battery-integrated technology to meet the growing demand from EV drivers for high-speed, on-the-go charging. Phillips 66 will leverage its network of approximately 7,000 Phillips 66®, Conoco® and 76® branded U.S. sites and other strategic locations. The chargers are the first commissioned FreeWire chargers in Texas.

    The introduction of the EV chargers reflects Phillips 66’s commitment to working to meet the world’s growing energy needs while reducing its environmental footprint. The company has focused its Emerging Energy and Sustainability business strategy on four pillars: renewable fuels, batteries, carbon capture and hydrogen.

    “The installation of the first FreeWire EV chargers at our Phillips 66 flagship fuel station represents an important step in our EV charging journey as well as our commitment to pursue lower-carbon solutions,” said Rod Palmer, Vice President of U.S. Marketing at Phillips 66. “FreeWire’s charger offers consumers the fast-charging experience they’re looking for, and Phillips 66’s branded network of fueling locations places the chargers at existing, strategically located sites.”

    FreeWire’s Boost Charger is a more convenient option for sites looking to enter the EV charging space. It connects to existing infrastructure without burdensome construction costs and permitting restraints. The battery charges at off-peak times when power is cheaper, reducing operational costs for the site, while still providing the needed capacity to give consumers a rapid charge.

    “We are excited to mark this milestone with Phillips 66 and to make our fast-charging solution available to more EV drivers,” said Arcady Sosinov, FreeWire Founder and CEO. “As charging demand continues to surge, our battery-integrated chargers offer the streamlined, shovel-ready solution that many entering the EV charging space are looking for.”

    Phillips 66 leaders were on hand for a recent ribbon-cutting ceremony marking the debut of the EV chargers. From left: Manager of Innovation Chris Gilliland; Vice President of U.S. Marketing Rod Palmer; Executive Vice President of Emerging Energy and Sustainability Zhanna Golodryga; Executive Vice President of Marketing and Commercial Brian Mandell; and Electric Vehicle Program Manager Kathleen Davis.

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    California drivers embrace renewable diesel from San Francisco Refinery https://www.phillips66.com/newsroom/drivers-embrace-76-renewable-diesel-from-rodeo/ Wed, 07 Sep 2022 20:46:32 +0000 https://www.phillips66.com/?p=4049 The Phillips 66 San Francisco Refinery produces nearly 9,000 barrels per day of renewable fuels.

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    Nearly two years of planning and teamwork have cemented Phillips 66’s position as one of the country’s largest renewable-diesel producers — and California drivers at over 600 76® stations can now fuel their diesel engines with a cleaner-burning alternative.

    Making this happen required procuring new feedstocks, repurposing pipeline and terminal infrastructure, and reimaging customer sites. Most critically, operators at the Phillips 66 San Francisco Refinery in Rodeo, California, leveraged their refining expertise to process pretreated vegetable oil feedstocks through a hydrotreater to make renewable diesel. Today, the single unit, called Unit 250, produces nearly 9,000 barrels per day of renewable diesel.

    “This project allowed Phillips 66 to utilize our existing kit to provide the flexibility to process fats, oils and greases to make lower-lifecycle carbon-intensive transportation fuels,” said Nik Weinberg-Lynn, Rodeo Renewable Energy Manager.

    Establishing capabilities in renewable diesel required close collaboration among Phillips 66 teams, including Value Chain Strategy & Optimization, Commercial, Midstream, U.S. Marketing and the San Francisco Refinery.

    Once the groundwork was set, Unit 250 started up really well, said Rebecca Uhlich, Prepare to Operate Manager for Renewable Energy.

    “We basically cut in soybean feed, and within a day or two, we were on grade with the renewable diesel,” Uhlich said.

    Supplying renewable diesel helps advance California’s climate goals and provides a great product for consumers, said Weinberg-Lynn.

    Consumers at De Long Liu’s 76 station in Petaluma, California, agree. Liu said local wineries and farms use diesel trucks and equipment, ensuring a steady supply of customers. He averages over 30,000 gallons of renewable diesel sales each month.

    “I was very pleased with the 76 plan to change over from carbon diesel to renewable cleaner energy,” said Liu, who has owned the Petaluma station since 2005. “Our consumers like this clean and sustainable energy, too.”

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    Marketing summons future at Vegas conference https://www.phillips66.com/newsroom/220614-marketing-conference/ Wed, 15 Jun 2022 15:32:00 +0000 https://www.phillips66.com/newsroom/220614-marketing-conference/ The branded marketer conference strengthens the relationship between Phillips 66 and key customers.

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    Innovation will lead the way.  

    That was the message that permeated throughout the Phillips 66 Power Ahead Marketing Conference, an event for Phillips 66®, 76®, Conoco® and Phillips 66 Aviation customers, held recently in Las Vegas. 

    “We’re encouraging innovation and trying new things like never before” with an increasing sense of urgency, said Vice President of Global Marketing Pam McGinnis

    And signs of change were everywhere — from a branded electric-vehicle charging station to sessions on digital strategies for Gen Z consumers to a “c-store of the future” concept with the latest technology.  

    The branded marketer conference, which was held for the first time since 2017, is designed to strengthen the relationship between Phillips 66 and key customers, from large marketers to independent owners/operators.  

    It drew more than 1,200 attendees, among them Phillips 66 Chairman and CEO Greg Garland and President and COO Mark Lashier, who urged customers to embrace innovation. 

    “The future is bright if we’re willing to try new things,” Lashier said.  

    EVs a hot topic 

    EVs were a hot topic throughout the four-day event, since Phillips 66 announced plans with FreeWire Technologies to explore opportunities to deploy battery-integrated charging technology within its U.S. network of fueling stations and other locations.  

    Lashier said that EVs will constitute about 10% of the U.S. vehicle fleet by 2030, which means there will be both increased demand for charging infrastructure and continued demand for liquid fuels for years to come.   

    “It’s going to be a long, gradual change,” Lashier said during a fireside chat that also touched on the company’s efforts around renewable fuels. 
     

    Going ‘phygital’ 

    In another large session, Brand Manager Sunny Lopez introduced a term that picked up steam in the conference vernacular – “phygital,” a mashup of physical and digital.  

    “Phygital means that consumers want you to offer a seamless experience across your brick and mortar and your online presence,” Lopez said.  

    At the expo, the c-store of the future featured digital price and advertising displays, an innovative way to use existing security cameras to produce customer flow data and a self-checkout machine that uses 3D imaging to identify products without the use of barcodes.  

    Lashier, who will become CEO on July 1, said that future success hinges on working hand in hand with customers on technology and innovation. 

    “We have to trust each other on this journey,” Lashier said. “If we do that, we’re going to be unstoppable.” 

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